Business GCSE Marketing

Marketing @ GCSE Business Studies

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Topic Area	Marketing	Date	Sept 2008
Syllabus Ref	16.1 - 16.3	School	Bridgewater High School
		Teacher	GB/YH/AF/AMS
		Year	KS4 - Y10
		Term	1
Aims:	Pupils should understand that marketing is an integral part of business behaviour
Objectives:	Pupils should be aware of the importance of the marketing function through case studies, activities and coursework

Week	Details & Links	Student and teacher activity Assessed work/Further work/QMA	Resources
1	Introduce course/syllabus Issue resources What is Business Studies? Concepts of : Wants/Needs Scarcity Resources Opportunity Cost	SoW Notes, activities, discussion, Brainstorm	Wksht 1 AQA vi BoL - Finding out about the market
2	What is marketing? Market Research Desk/Field Primary/Secondary data Sampling methods (random, quota, targeted) Methods of research Market Segmentation	Notes, Brainstorm Hollywood Marketing Activity Marketing Activity Notes, Brainstorm, Activities, Questionnaires Market Research Question Sheet Market Research Activity Notes, Brainstorm, Activities (Toy market & Chocolate market) Analysing the Market Question Sheet	Sega Video Denby 104 PPoint Presentation - Marketing AQA Unit 38 Wksht 2, 3 Wksht 4, 5, 6 AQA pg 156 BoL - Finding out about the market PPoint Presentation - Analysing the Market
3
4	SWOT analysis	Notes, Discussion, Activities (Disneyland Paris)	Wksht 7 AQA pg 159 Denby pg 107 PPoint Presentation - Analysing the Market
5	The Marketing Mix (introduction to the 4P's) PRODUCT Packaging Image Branding PLC PRICE (Strategies) Cost plus Skimming Penetration Competitor Promotional Loss leader Predator Destroyer PROMOTION Techniques Media Advertising PLACE Channels of distribution (e-commerce) Methods of transport	Notes, Discussion, Activities Mkting Mix Question Sheet Marketing Mix Activity Product Question Sheet Product Life Cycle Question Sheet Notes, Discussion Diagram pg173 AQA Internet info on competitors prices for certain goods Price Question Sheet Notes, Discussion, Activities Research into advertising costs Wksht 15 Promotion Question Sheet Place Question Sheet	Video - Tesco Wksht 8, 9, 10, 11, 12 PPoint Presentation - Mkting Mix Denby U51, U52 AQA U39 BoL 4P's Product PPoint Presentation - PRODUCT AQA U40 Denby U53 BoL 4P's Price PPoint Presentation - PRICE BoL 4P's Promotion PPoint Presentation - PROMOTION AQA U41 Denby U54 Wksht 12, 13, 14, 16 BoL 4P's Place PPoint Presentation - PLACE AQA U42 Denby 56 Wksht 17, 18
6
7
8
9	External constraints on Marketing Legal Moral Cultural Ethical	Constraints Question Sheet	PPoint Presentation - Constraints
10	Marketing Re-cap	Ma's Pie Game