Marketing @ GCSE Business Studies

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Marketing
People
Ownership
Finance
Production
External
   
Topic Area
Marketing
Date
Sept 2008
Syllabus Ref
16.1 - 16.3
School
Bridgewater High School

Teacher
GB/YH/AF/AMS
Year
KS4 - Y10
Term
1
Aims:
Pupils should understand that marketing is an integral part of business behaviour
Objectives:
Pupils should be aware of the importance of the marketing function through case studies, activities and coursework
Week
Details & Links
Student and teacher activity
Assessed work/Further work/QMA
Resources
1
  • Introduce course/syllabus
  • Issue resources
  • What is Business Studies?
  • Concepts of :
    • Wants/Needs
    • Scarcity
    • Resources
    • Opportunity Cost
SoW

Notes, activities, discussion,
Brainstorm


Wksht 1

AQA vi

BoL - Finding out about the
market
2
  • What is marketing?


  • Market Research
    • Desk/Field
    • Primary/Secondary data
    • Sampling methods
      • (random, quota, targeted)
    • Methods of research
    • Market Segmentation
Notes, Brainstorm
Hollywood Marketing Activity
Marketing Activity


Notes, Brainstorm, Activities,
Questionnaires
Market Research Question Sheet
Market Research Activity


Notes, Brainstorm, Activities
(Toy market & Chocolate market)
Analysing the Market Question Sheet
Sega Video
Denby 104
PPoint Presentation - Marketing


AQA Unit 38
Wksht 2, 3


Wksht 4, 5, 6
AQA pg 156
BoL - Finding out about the
market
PPoint Presentation - Analysing
the Market

3
4
  • SWOT analysis
Notes, Discussion, Activities
(Disneyland Paris)
Wksht 7
AQA pg 159
Denby pg 107
PPoint Presentation - Analysing
the Market

5
The Marketing Mix
(introduction to the 4P's)


PRODUCT
  • Packaging
  • Image
  • Branding
  • PLC
PRICE (Strategies)
  • Cost plus
  • Skimming
  • Penetration
  • Competitor
  • Promotional
  • Loss leader
  • Predator
  • Destroyer
PROMOTION
  • Techniques
  • Media
  • Advertising
PLACE
  • Channels of distribution
    • (e-commerce)
  • Methods of transport
Notes, Discussion, Activities
Mkting Mix Question Sheet
Marketing Mix Activity

Product Question Sheet
Product Life Cycle Question Sheet





Notes, Discussion
Diagram pg173 AQA
Internet info on competitors prices for
certain goods
Price Question Sheet






Notes, Discussion, Activities
Research into advertising costs
Wksht 15
Promotion Question Sheet


Place Question Sheet
Video - Tesco
Wksht 8, 9, 10, 11, 12
PPoint Presentation - Mkting Mix

Denby U51, U52
AQA U39
BoL 4P's Product
PPoint Presentation - PRODUCT



AQA U40
Denby U53
BoL 4P's Price
PPoint Presentation - PRICE






BoL 4P's Promotion
PPoint Presentation - PROMOTION
AQA U41
Denby U54
Wksht 12, 13, 14, 16


BoL 4P's Place
PPoint Presentation - PLACE
AQA U42
Denby 56
Wksht 17, 18
6
7
8
9
  • External constraints on Marketing
    • Legal
    • Moral
    • Cultural
    • Ethical
Constraints Question Sheet
PPoint Presentation - Constraints
10
Marketing Re-cap
Ma's Pie Game