• Introduction to course and expectations

• What is a business. 'Business on line' presentations

• Needs & Wants , Goods & Services

• What is a business worksheets What is Business Studies?

• What is business Studies2?

• Introduce concept of Chester Zoo task (task to be introduced after zoo visit)

• Discuss Chester Zoo - nature of the business, functions etc

• Chester Zoo Website - OHP navigate and discuss.  Task

• Discuss areas of Business - OMFPP

• Introduce Organisations - Private/Public Sector (& Charity) Public/Private chart

• Organisation chart-Zoo example

• Create own Organistation chart for Head of Animal division. (ie Big cats, aquarium, birds etc)

• Recruitment .  Methods of recruitment for staff at Chester Zoo - Where do they advertise ?
  Identify own ideal job at the zoo.  Design job specification, person specification and job advert (ICT task)

• Complete Application Form

• Who works a the Zoo? (Slides 11-13) Chester Zoo - Visitor Attraction PPt

• Concept of profit (sales-cost of sales). Chester Zoo is a not for profit organisation.  P & L PPt

• Chester Zoo Income & Expenditure Chester Zoo - Visitor Attraction PPt (show slide 25 and 26).

• Mind map ideas of how to reduce costs and increase revenue plus discussion of implications of ideas. 

• Discuss concept of cash flow (show slide 18 - VISITOR NOs)

• Re-cap concept of service/tertiary industry Factors of Production

• Quality measured by customer experience and feedback Exit Survey

• What is it? Introduction to Marketing. 

• Discuss Visitor attraction presentation - Advertising campaign. 

• Use example adverts from TV and newspapers.

• SWOT Analysis
  

• Marketing 2007

• Chester Zoo - Visitor Attraction PPt

• Chester Zoo TV Advert

Create a report on Chester Zoo. 

Use Internet research, first hand experience from the Chester Zoo lecture and the Visitor Attraction PPt to answer the questions on the worksheet below. Questions should be answered in detail using examples and should be presented in report format. The Report will be the Autumn QMA and should therefore be completed to a high standard to ensure pupils remain on target.

Chester Zoo worksheet

Evaluate the report by completing the QMA ASSESSMENT SHEET